Why conform? Transform.
Hennessy Collaborates with A$AP Ferg on Art, Music and Mixology
Artist's 'Never stop. Never settle.' Journey Brought to Life with Unreleased Track and Inspired Cocktail Kit
Video: Never stop. Never settle.
The story of New York City native, A$AP Ferg. From humble beginnings in Harlem to his rise within hip hop collective A$AP Mob, Ferg shares his unique creative process that's established him as a master behind the mic, as well as in other endeavors, including painting.
This video was shot in Ferg's hometown of Harlem, and features new music from "Family" – his latest track that dropped today, in collaboration with Hennessy, on SoundCloud. In the video, Ferg discusses these passions, while painting a reimagined version of his latest launch cover, Still Striving, which spotlights the artist tying his own doo-rag as though preparing for battle. Through the lens of his musical style, the painting serves as a depiction of his 'Never stop. Never settle." story, with an amalgam of colorful visuals representing an unwavering dedication to art & music.
ABOUT A$AP FERG:
A$AP Ferg is an American rapper from New York City's Harlem neighborhood, who launched his debut album "Trap Lord" in 2013 and his follow up album "Always Strive and Prosper" in 2016 which bridges the gap between Trap Lord and his mixtape of Ferg Forever as far as his growth and maturity as an artist. Ferg's latest release is a mixtape called "Still Striving," which launched in August 2017. In addition to his solo career, A$AP Ferg is part of the hip hop collective A$AP Mob. Although rapping one of his main passions, he is a successful business owner, entrepreneur and painter.
Hennessy, the world's best-selling Cognac, continues to push boundaries in the spirit of its Never stop. Never settle. mantra with a new collaboration and limited-edition offering from Harlem hip hop artist and painter A$AP Ferg. Bringing together three of the artist's passions: art, music and Cognac, this is Hennessy's latest creative collaboration centered around the notion of pushing the limits of one's potential. It is a value the Cognac producer has prioritized since inception more than 250 years ago, with eight generations of the Hennessy family and eight generations of the Fillioux family Master Blenders representing the endless pursuit of creating the perfect Cognac, year after year.
Live Free + Beautiful